November already? Time to gear up for Black Friday! 🖤 💪

This week, we’ll cover:

💄 A top-tier TikTok from Rare Beauty

🍪 The latest bite-sized social news

🙌 Expert insight into why UGC ads are so powerful

✨ And more!

Let’s dive in.

Rare Beauty Employees Spill the Tea on Their Favorite Products 💄

Behind-the-scenes content is a low-hanging way for brand accounts to feel more human.

And this post from Rare Beauty is a prime example of how no-frills content crushes on TikTok.

The candid team interviews don’t feel like they’re coming from a brand account at all. That said, the video succeeds in sharing a sneak peek at products for an upcoming promotion.

This subtle promo style highlights how to hype up an offer without being too in-your-face. Needless to say, commenters were sold on the sale:

• Girlies they’re all in my cart already😉😌

• I want to try all the Rare Beauty 💗

• I love you guysss I NEED TO BE ON YOUR PR😭 I love u guys sm

Why We ❤️ This:

• The video proves that you can promote sales without being pushy. The lo-fi style and playful responses remove any sense of a sales pitch.
  

• The video is seriously simple. Less is more when it comes to production value on TikTok. Quick cuts, real responses, and a human touch do the trick here.
  

• The brand made its own UGC! Employees acting as UGC creators are perfect for this promo. We bet Rare will follow up with influencers showing off these products in action.

Check out the full video here! 👈

Catherine Does Paid Ads.

Catherine is a Paid Social Media Marketer. ✍️ 

Catherine manages social ad campaigns and multi-million dollar budgets each month.

Catherine’s expertise has driven 6x ROAS for clients in eCommerce and B2B industries.

Catherine is available for hire.

Hire Catherine via MarketerHire.

Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop.

• Meta introduces A/B Testing for Reels 👀 

• TikTok unveils a “Q5” brand guide for maximizing post-holiday sales. 📈 

• Instagram upgrades its marketing API to feature third-party product tagging, ad scheduling and more. ✨ 

• Looks like TikTok is already integrating AI into Shop recommendations. 🤖 

• Data alert! Insider Intelligence shares four fresh ways to rev up social sales. 👀 

Instagram is testing collaborative Carousels to push for more interactive in-app experiences 🎠

Allowlisting Masterclass: Maximizing Influencer ROI

Weaving creators into paid social campaigns is a proven way to boost ROAS.

But getting influencer ads at scale means having an allowlisting strategy.

And once you figure yours out, you can ramp up creator ads and increase performance without having to wait.

Get the scoop on how to transform creator content into top-performing ads faster during our upcoming live webinar.

Register to Learn:

• Best practices for turning influencer content into ads

• How to pick an allowlisting method that makes sense for your brand

• New ways to optimize IG Partnership Ads, TikTok Spark Ads and more 

Seats are filling up fast. Reserve yours here! 👈

UGC Advertising Q&A: Tips and Insights from Actual Ad Experts

UGC ads. Whitelisting. Allowlisting.

Whatever you call it, featuring creators in paid social ads is a priority for B2C brands.

But many brands are stuck on how to promote their UGC.

Good news! Our recent expert panel on UGC advertising has the answers you need to get unstuck.  

Check out our panel recap blog post to hear what the experts had to say about the five big UGC ads questions brands always ask. Shout-out to Austin from MarketerHire for his panel participation! 👋

Get the inside scoop on:

• Low-hanging opportunities to optimize your creator ads

• The most common mistakes brands make with UGC

• How user-generated content outperforms “traditional” ad creatives

• And more

Check out the full post here!

See you again in two weeks for more Social Media news!