The Social Crumb. Issue 8

October 25, 2023

Happy Wednesday! Are you as hyped for Halloween as we are? 🎃

This week, we’ll cover:

💋 e.l.f’s viral lip oil launch

🍪 The latest bite-sized social news

🤔 The showdown between UGC, branded content and influencers

✨ And more!

Let’s dive in.

TikTokers Can’t Get Enough of These e.l.f.ing Lip Oils 💋

Creating content featuring followers and customers is a trademark of the top brands on TikTok.

Doing so builds loyalty and boosts your videos’ visibility in the #ForYou feed. Using comment replies and stitched videos, brands have quick and creative options for customer-centric posts.

This week’s video from e.l.f. is a winning example of how small customer interactions go viral.

Check out how the brand cheekily grants a follower’s request for a tag when a new lip oil drops.

This post shows that e.l.f. listens to their customer community and puts its latest product line in the spotlight. Commenters couldn’t contain their excitement:

  • “At this point.. If I have to use just one brand for the rest of my life it would be e.l.f.”

  • “YES WHERE CAN I BUY IMMEDIATELY”

  • “Can we get these off of TikTok Shop? Have you guys added them to it??”

Why We ❤️ This:

  • The brand makes commenters feel seen. Using TikTok’s comment-reply feature, e.l.f. builds a sense of community while creating content at the same time.

  • The brand knows how to hype up a launch. This post featuring in-factory product shots got shoppers pumped for these lip oils before they hit retailers’ shelves.

The video is seriously simple. Not every brand video needs to be a big production. With customer-centric content, keeping it simple is often super effective.

Check out the full video here! 👈

James Does Content.

James is a Content Marketer. ✍️ 

James creates content for email marketing campaigns, social media, blog articles, corporate newsletters, and websites for Fortune 500 companies (as well as small businesses).

James’ content has helped clients increase email open rates by 40%, driven 100k impressions on LinkedIn, and boosted engagement rates to 9.6%.

James is available for hire.

Hire James via MarketerHire.

Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop.

LIVE Webinar | Should Your Brand Be On TikTok Shop? 🛍️

The launch of the new TikTok Shop means big opportunities for brands and creators.

And with some Shop products selling 10,000+ units already, the hype feels justified.

But if you aren’t 100% sold on joining TikTok Shop yet, you’re definitely not alone.

Our next live webinar digs into brands’ burning questions about Shop, including:

⚖️ The pros and cons of using TikTok Shop as a brand

👯 How Shop impacts the future of influencer and affiliate collabs

🤳 How creators are leveraging TikTok shop to sell thousands of products

🤩 And more!

If you’re feeling TikTok Shop FOMO, you won’t want to miss it!

Seats are filling up fast. Reserve yours here! 👈

UGC vs. Brand-Generated Content vs. Influencer Content 🤔

Authentic content from real people is essential to getting on buyers’ radars.

But which type of authentic content is “best” for your brand?

User-generated content? In-house human content? Influencer posts?

While many marketers use these terms interchangeably, they’re not the same! This post digs into the benefits of each type of post and how they fit into your social media plans.

Get the rundown on:

  • The key differences between UGC and brand-generated content

  • How to maximize the impact of your UGC and in-house human content

  • How influencer content bridges the “authenticity gap” for brands

Check out the full post here!

See you again in two weeks for more Social Media news!