September already? Pumpkin spice season is here! 🎃

This week, we’ll cover:

🌟 A top-tier TikTok from Sol de Janeiro

🍪 The latest bite-sized social news

👯‍♀️ How to get influencer content rights without wasting time

✨ And more!

Let’s dive in.

Sol de Janeiro Hits the Streets for “After Hours” Perfume Reviews 🌃

Street interviews are all the rage on TikTok right now and brands are taking notice.

And we love how Sol de Janeiro totally nailed the trend!

The brand recently roamed the streets of NYC after dark to snag reviews of their limited edition “After Hours” fragrance.

People were asked to try a spritz and describe the scent in their own words. While we can’t smell products through our screens (yet!), this video does a great job of it.

Sol de Janeiro’s followers agreed. Comments like “Bought it right as I saw this!” and “Smelled it and instantly bought!” speak for themselves.

They’ve since turned this stunt into a series of #SDJonthestreet videos in new locations.

Why We ❤️ This:

• The video’s seriously simple. For the engagement these videos earn, the setup isn’t rocket science. This sort of off-the-cuff content is prime for TikTok.

• The video isn’t a one-off. Turning this into a series is a smart move. The brand gets more mileage from its initial idea and reaches new audiences. Win-win!

• The brand taps into the power of authenticity. Unscripted reviews from everyday people are so, so powerful for influencing purchases.

Check out the full TikTok here!

Snack-Sized Social News 🥨

• Meta published a new guide for using AI to boost holiday campaign sales 🤖

• Are you caught up on these five must-know ad trends as Q4 approaches? 👩‍🏫 

• TikTok is testing its much-anticipated in-stream shopping features in the US 🤳

• “Where you at?” Meta experiments with location tags for Instagram Notes 📱

Advanced Strategies for Social SEO: Ranking as a B2C Brand 🔎

Food for thought: Product searches rose by 54% on TikTok and 20% on Instagram last year. 📈

And at the same time, consumer searches on Google and Amazon keep trending down. 📉 

That’s why social SEO is such a priority for B2C brands looking to outrank their competition and stay on shoppers’ radars.

Drop in for this live webinar tomorrow to get advanced social SEO strategies that can help.

You’ll learn:

• 🔍How to use social keywords to reach your target audience more effectively

• 💡 Examples of how to implement a new social SEO strategy and rank faster

• 📸 Proven content types that help brands rise in the social SERPs

• ✨ And more!

Click here to reserve your virtual seat! 👈

Creator Licensing: How to Get Influencer Content Usage Rights Faster 👯

“Can I repost this? Who actually owns an influencer’s content? The brand or the creator?”

If you’re in the dark about influencer usage rights, you’re not alone. This post digs into FAQs about creator usage rights and what brands can do to get them faster.

Get the rundown on:

• How to get permission to repurpose an influencer’s post without any headaches

• Why the stakes are so high when it comes to influencer content rights

• Best practices for brands requesting usage rights for ads and beyond

Check out the full post here! 👈

Meet Paul 💁‍♂️

Paul is a social media manager.
Paul writes copy, Paul creates posts, Paul has lots of experience.
Paul has generated 10 million organic impressions with $0 ad spend on Instagram with a viral campaign, and Paul has created campaigns that produced a 77% increase in daily sales for a national brand.

Paul is available for hire.
Hire Paul today, on MarketerHire.

See you again in 2 weeks for more Social Media news!