September is two days away! Where did this month go? 🗓

This week, we’ll cover:

🍉 An A+ Reels post from e.l.f.

🍪 The latest bite-sized social updates

👯‍♀️ How to nail influencer content ads

✨ And more!

Let’s jump in.

e.l.f. Announces Limited-Time Jelly Pop Primer Drop 🍉

Cosmetics brand e.l.f. announced the long-awaited revival of their Jelly Pop Primer by nothing short of dropping a whole watermelon over a bridge.

The limited-time drop of the iconic pink tubes sent makeup lovers everywhere scrambling to add one to their online carts.

The product sold out in record time and the brand later revealed that shoppers’ race to checkout temporarily broke both the Ulta Beauty and e.l.f. websites.

Why We ❤️ This:

• The brand’s creativity is top tier. Shoppers go crazy for playful product announcements and this wild watermelon “drop” doesn’t disappoint!

• The brand posted follow-up Jelly Pop content, which kept the momentum going and built even more excitement.

• The post saw great engagement, earning over 21K likes and hundreds of frantic comments like, “SECURED THAT SO FAST” and “How is it sold out already???”

Check out the full Reel here!

Snack-Sized Social News 🥨

• Meta adds a way for marketers to track branded content campaigns via the Ads Library

• TikTok’s new search ads toggle shows promising results for CPA and conversions

• Meta rolls out long-awaited Threads web app

• X attempts to lure marketers back with a $250 advertising credit

• TikTok publishes a list of it’s most trending Summer songs

Advanced Strategies for Social SEO: Ranking as a B2C Brand 🔎

Between this year and last, product searches rose by 54% on TikTok and 20% on Instagram while dropping by over 14% on Google.

This means that B2C brands that want to stay ahead of the competition — and on shoppers’ radars — need to consider their social search presence more than ever.

Register for this live webinar to get advanced social SEO strategies to help your brand rank.

You’ll learn:

• 🔍 How to use social SEO to reach your ideal customers

• 🛍 How shoppers are using social search

• 💡 Optimization strategies and ideas to help your brand rank faster

• 📸 Content types that strengthen your social search presence

✨ And more!

Click here to reserve your virtual seat! 👈

How to Make Influencer Content into Ads More Effectively

You don’t have to scroll for long to see brands featuring influencer content in ads — and for good reason.

Authentic creator posts feel like recommendations from friends versus sales pitches.

If you’re not sure where to start, don’t sweat it! This influencer ad breakdown is packed with tips on.

Check out the full post here.

Demand Gen VS Lead Gen

Making the shift to a demand-gen strategy requires a fundamental change in perspective across your entire organization.

So, how do you build and execute it successfully, both externally and internally?

Join us today for a webinar on The New B2B Marketing Playbook: Demand Gen Over Lead Gen with guests:

• Bianca Nieves - Head of Demand Gen at Humanly

• Casey Armstrong - CMO of ShipBob

• Hosted by MarketerHire’s own CEO, Chris Toy

Saw this too late? Sign up to access the recording!

See you again in 2 weeks for more Social Media news!