Mid-August? Is the sun setting on summer already? 🌅

This week, we’ll cover:

🍪 The latest bite-sized social updates

🌙 A winning TikTok post from Little Moons

👯‍♀️ The rundown on allowlisting vs. whitelisting vs. dark posting

✨ And more!

Let’s dive in.

Little Moons Hops on the ‘Girl Dinner’ Trend

As every social media manager knows, ‘Girl Dinner’ has been the latest TikTok trend craze.

Little Moons decided to get in on the action with this aesthetically pleasing video of a fan-favorite mochi flavor.

The post features satisfying up-close texture shots, as well as the ‘Girl Dinner’ audio we all know and love.

Why We ❤️ This:

• TikTokers love keeping up with popular audios, filters and trends. Brands that are in tune with what’s trending are seen as more relatable and trustworthy.

• The visually pleasing shots make the product look totally crave-worthy. We’d buy a box!

• The video saw great engagement, earning 784.3k views and 16.3k likes. Excited commenters shared things like, “Little Moons are just the best dessert!”

Check out the full video here!

Snack-Sized Social News 🥨

• Threads just added three new features 

• Instagram is testing a new collaborative posting option that would allow users to add photos and videos to existing posts

• Google renames ‘In-Stream’ video ads in response to recent ad placement controversy

• Brands are still leaving X, could its new CEO turn things around?

• X plans to add a new video call feature as part of its transformation to an ‘everything app’

Social SEO Report: New Strategies and Examples for B2C Brands (with Real Results)

Reports show online product searches are growing on TikTok and Instagram. Up 54% and 20% respectively!

Social search is finally having its moment — and B2C brands that want to stay ahead of the competition long-term need to optimize their content to rank.

Increasing your social SEO rankings can help you scale your brand’s visibility, drive social proof and reach relevant consumers with content they’re already searching for.

And we have firsthand and third-party insights to help inform your strategy.

Download our free guide, Social SEO Report: New Strategies and Examples for B2C Brands (with Real Results), to learn:

• How social SEO works and why brands are getting serious about their strategies

• How to rank for competitive keywords regardless of your industry

• How real brands are ranking in social search (and tips to do the same)

Click here to download your free report!

Influencer Allowlisting vs. Whitelisting vs. Dark Posting

It’s no secret that TikTok creators boost ad engagement and performance. You’ve probably heard terms like “whitelisting,” “allowlisting” and “dark posting,” but if you aren’t totally clear on what they all mean, you’re not alone.

A lot of marketers use these terms interchangeably to describe branded content and it can get super confusing! Don’t sweat it, though.

Check out this blog post for a full rundown of:

• What allowlisting, whitelisting, and dark posting actually mean

• The benefits, challenges, and situations where these tactics make sense

• Easy-to-follow steps and best practices for all of the above

Check out the full post here!

Choose Wisely: Social Media Manager or Marketing Assistant?

Unlock on-demand marketing expertise that suits your goals effortlessly. Connect with skilled professionals for your needs, from MarketerHire’s vetted Social Media Managers to Marketing Assistants.

Schedule your consultation now!

That’s all for this week, we’ll see you in 2 weeks for some more tasty morsels of social media news!