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- The Social Crumb. Issue 25
The Social Crumb. Issue 25
Summer is in full swing! Prime time to catch up on the latest marketing headlines! ☀️
This week, we’ll cover:
💅 How to show off 17 products <15 seconds on TikTok
🍪 The latest bite-sized social news
🤝 Managing 100s of creators with zero stress
⚙️ 4 ways to automate influencer recruitment
🌟 And more!
Let’s dive in.
This week’s edition is brought to you by MarketerHire - The leading network of pre-vetted, freelance marketers matched to your business needs.
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How Many Products Can You Fit into a TikTok? 😻
Brands shouldn’t be shy about talking directly to customers on TikTok.
Sure, avoid the “hard sale” and don’t beg buyers for attention. But consider that consumers on TikTok follow brands specifically to be looped in on launches.
Essence Cosmetics highlights how to hype up new products by taking a direct approach. Check out this TikTok announcing their new Hello Kitty collab.
The video shows off 17 products in under 15 seconds (we counted)! Quick cuts and playful music capture the Hello Kitty vibe while keeping viewers engaged.
Most notable was the rabid response of fans in the comments. Beyond the 20,000+ shares and saves, fans were begging to know when the drop would be available.
Why We ❤️ This:
The videos showcase an entire collection in <15 seconds. Note how each product gets its moment, making this feel like a mini-announcement for each.
The video balances promotion and entertainment perfectly. The happy, high-energy tone speaks to customers without being “salesy.” The lack of transitions keeps the focus on each product as we anticipate what’s next.
Simplicity! This TikTok proves that production value doesn’t make or break a video. It’s all about knowing what strikes a chord with your unique audience.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
📲 The head of Instagram reveals that Sends are IG’s priority metric for determining reach.
👎 X is testing downvotes in an attempt to wrangle spam replies on the app.
🎉 Happy birthday! Threads celebrates its first anniversary with 175 million active users and a ton of new user insights.
🚫 TikTok tightens ad targeting restrictions, including disclaimers for ads that feature “virtual influencers.”
📊 New data alert! Salesforce reports that marketers are using an average of 10 different channels to engage customers. Does that sound right to you?
🤩 Creators and brands rejoice! TikTok enables watermark-free video downloads for easier repurposing.
How to Scale Your Brand’s Community to 100s of Creators (Stress-Free! 🧘)
If you want to build an influencer program from scratch, expect some roadblocks. 🛑
Here’s just a handful of comments we’ve heard from brands struggling to grow: 💬
📄 “We can’t realistically review every influencer application we get.”
🔥 “Seriously, we love our creators! But keeping track of them is just so chaotic.”
💔 “The more creators we hire, the less personal things feel.”
Ready to learn how to avoid these headaches? Join us tomorrow at 1 PM ET for our next live webinar all about influencer community-building!
In this live webinar, you’ll learn:
🗝 Why communities are key to positive influencer ROI
✍️ Best practices for managing 100s of creators
🧠 How to handle inbound influencer requests at scale
😍 And more!
(And yes, there will be a recording! 😀)
Can You Actually Automate Influencer Vetting and Recruiting? 🤖
There’s no such thing as “too many” creators for brands today.
Because hey, there’s always another new campaign or launch around the corner!
And so marketers are expected to constantly vet and recruit new creators.
The thing is, onboarding creators by hand is an uphill battle. Especially given that brands work with an average of 30 creators per campaign.
That’s why wrote this new blog post to highlight how brands can automate influencer vetting and recruiting to:
📈 Establish an always-on creator pipeline
📂 Streamline tedious influencer management tasks
🔍Find high-quality influencers faster
Check out the post here! 👈
See you again in two weeks for more Social Media news!