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- The Social Crumb. Issue 24
The Social Crumb. Issue 24
Halfway through 2024 already? Hope you’re kicking off Q3 super strong! 💪
This week, we’ll cover:
🎥 How brands are winning with TV-style TikToks
🍪 The latest bite-sized social news
🤝 Why creator communities are taking over
🧰 Tools for influencer managers to escape spreadsheets
🌟 And more!
Let’s dive in.
This week’s edition is brought to you by MarketerHire - The leading network of pre-vetted, freelance marketers matched to your business needs.
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How a Chevy Dealership’s Prime-Time TikTok Drove 1+ Million Views 🚘
Skits and parodies are proven ways for creators to tickle audiences on TikTok.
And when done right, brands can do the same to build serious awareness.
Humor is exactly how @MohawkChevrolet is driving consistently high engagement. Their latest parody of The Office has earned over a million views and 100,000+ likes.
In this video (titled “The Dealership”), the Chevy crew takes us behind the scenes of ad reads gone wrong as employees struggle to promote the new electric Blazer.
The video nails both the dry humor and the mockumentary style of The Office. Meanwhile, commenters ate it up and were left wanting more of the series:
“I’m canceling my HBO subscription, this is my new show”
“I really wish this could be turned into an actual show like The Office.”
Why We ❤️ This:
The video is clever and creative. While off-the-cuff content works well on TikTok, these types of productions highlight how brands can go the extra mile. Scripted skits can be a breath of fresh air when brands get them right.
They’ve turned this comedic concept into a series. Keep in mind that this is actually the sixth episode of the brand’s Office parody series. Chevy is quickly building a dedicated audience invested in these videos as a result.
The video doesn’t feel like an ad at all. Despite the sketch and its sense of humor, this is still a promotional video for the Chevy Blazer. That said, this doesn’t feel like a traditional promo video. Especially from a brand known for its big-budget television commercials.
Check out the full video here! 👈
Integrate Zapier and LinkedIn Ads to improve lead quality and reduce costs 👀
This is what MarketerHire did when they faced the challenge of increasing conversions while reducing customer acquisition costs and scaling spend. Since LinkedIn is a vital platform to reach an engaged and active B2B audience, they set their sights on improving their marketing performance on that channel.
This resulted in 30% decrease in cost per qualified lead and 35% improvement in conversion rate.
Do you want to know more? Check the details of this story here!
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Social news moves fast. Here are a few headlines to keep you in the loop:
📸 TikTok's new spin-off app Whee feels like a photo-only, Instagram-lite.
💬 Instagram is testing new chat widgets to encourage users to spend more time in the DMs.
🗞️A new study says that TikTok has overtaken X in global news consumption.
📹 IG launches private live-streaming for your “Close Friends” follower list.
🥇 New data alert! Social media currently ranks as the number one customer acquisition channel for B2B brands.
Why Community-Building is the Future of Influencer Marketing 🤝
79% of influencers prefer ongoing partnerships to short-term collabs. ⌛️
And so investing in creator-based campaigns means investing in your creators.
That’s why brands are playing the long game by building influencer communities.
With an army of advocates posting consistently, you can see a snowball effect of reach and engagement while spending less time looking for influencers.
Turning a list of creators into a loyal community is easier said than done. That’s why we put together our next webinar to cover all things community-building!
In this live webinar, you’ll learn:
🗝 Why communities are key to positive influencer ROI
✍️ Best practices for managing 100s of creators
🧠 How to handle inbound influencer requests at scale
😍 And more!
How Influencer Managers Can Finally Graduate from Spreadsheets 🎓
Listen: there’s no shame in managing influencer campaigns in Excel or Sheets.
Been there, done that! It’s exactly where most influencer managers live at first.
But once your campaigns reach a certain size, it’s time to move on to bigger and better things. Both for the sake of your schedule and campaign performance.
The good news? There’s no shortage of influencer management platforms to streamline all of your most tedious campaign tasks.
Our new blog post digs into five tools to consider, all of which can help you:
🔛 Consolidate communication between yourself and creators
🔍 Simplify the process of negotiating collabs
🙌 Build positive relationships with influencers (in less time)
Check out the post here! 👈
See you again in two weeks for more Social Media news!