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- The Social Crumb. Issue 23
The Social Crumb. Issue 23
Q3 approaches! 🔥 Hope your campaigns are heating up (but you’re not feeling the heat). 😉
This week, we’ll cover:
🚿 Rare Beauty’s simply viral TikTok video
🍪 The latest bite-sized social news
💸 The not-so-secret to creator campaign results
📝 Proven templates for nailing influencer outreach
🌟 And more!
Let’s dive in.
This week’s edition is brought to you by MarketerHire - The leading network of pre-vetted, freelance marketers matched to your business needs.
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Rare Beauty Proves That Keeping It Simple Works on TikTok 🧼
Don’t overthink your TikTok content.
Especially if you can film the before-and-after results of your product in action.
Creativity counts, sure. But it’s no confidence that low-edit content from beauty brands often outperforms perfectly polished product montages on TikTok.
This video from Rare Beauty is exactly what we’re talking about.
Piggybacking on the “How did this become this?” audio trend, Rare shows off a 12-second timelapse of their body wash being applied and rinsed. Coupled with over-the-top captions to praise the product, the video feels like a playful promo.
And despite its simplicity, the post earned 375,000+ views and a flood of positive comments from eager shoppers.
Why We ❤️ This:
The video’s format is seriously simple. Consider how brands can film these types of videos in minutes. Sometimes getting creative means thinking small.
The brand hops on an appropriate trending audio. The brand could have gone in a more “traditional” direction with this promo. However, the humorous caption and voiceover do the heavy lifting to boost this video.
The video serves as an ad without feeling like an ad. Note how the brand tagged a slew of retailers in the video’s description. Smart move! Especially as the post’s sense of humor prevents it from feeling “salesy” at all.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
🤳Should you actually post that? Instagram is testing a feedback feature that lets friends preview your Reels drafts before publishing them.
✨ YouTube’s Dream Screen provides AI-generated backgrounds for Shorts.
💡Threads’ new Swipe feature offers more control over “For You” content.
🫂Meta appears to be moving toward making Messenger a full-fledged social app with the launch of “Communities.”
🚨 New data alert! A new report from Pinterest digs into the connection between “passive attention” and social ad performance.
❔Could Reddit potentially be the next big frontier for social marketers?
How CPG Brands Can Turn Influencers into a Growth Channel 📈
There’s no such thing as a one-size-fits-all influencer strategy. 👕
This is especially true as brands ramp up creator collabs. Our internal data shows that companies are partnering with 36.36% more influencers than they did last year.
Seeing results from creator campaigns in 2024 requires diversifying your strategy. That means different creators, new promotional channels and so much more.
We’re sitting down with a variety of influencer marketing experts in the CPG space to break down how brands can build winning strategies in 2024 and beyond.
In this expert panel, we’ll answer common creator campaign questions like:
👀 Should you be collaborating with micro-influencers or bigger creators?
💅 Does raw influencer content actually outperform polished posts?
💡How can brands squeeze more out of their current influencer content?
😍 And more!
6 Email and Instagram DM Templates for Influencer Outreach 🔉
We get it: influencer outreach is a headache for most brands.
After all, the stakes are high if you want to get your partnerships off on the right foot.
And getting a positive response instead of getting ghosted is easier said than done.
That’s why it’s crucial to get your pitch right from the word “go.” In our all-time most popular blog post, we dig into proven outreach methods that can help. This includes:
🙌 Templates to set a positive tone for influencer partnerships
✍️ Best practices for outreach
🧲 Examples of successful brand pitches
Check out the post here! 👈
See you again in two weeks for more Social Media news!