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- The Social Crumb. Issue 22
The Social Crumb. Issue 22
Summer is just around the corner and marketing headlines are heating up! ☀️
This week, we’ll cover:
👟 Adidas’ creative quiz challenge on TikTok
🍪 The latest bite-sized social news
📝 How to master the art of influencer pitching
🪄 Why influencer KPIs shouldn’t be tricky to track
🌟 And more!
Let’s dive in.
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Why Adidas' Archive Quiz is a Hit with Footie Fans on TikTok ⚽️
Interactive content is a not-so-secret way to drive brand engagement on TikTok.
Despite popular belief, creating interactive videos doesn’t have to be rocket science.
You just need to know your audience like the back of your hand.
Check out this TikTok from Adidas as a great example. In this rapid-fire quiz video, the brand showed off iconic shoe models that every soccer fan would recognize.
Questions years of release to which player wore which shoe, these questions were hyper-targeted at diehard Adidas fans.
And the brand received a flood of positive responses and over 233k views as a result!
Why We ❤️ This:
The video’s format is simple yet engaging. Interactive content like this requires some creativity but it’s easy enough to film and edit. Likewise, it’s a welcome break from typical promotional posts from brands on TikTok.
Again, this is a perfect example of knowing your audience. Adidas does a brilliant job of tapping into its audience’s sense of nostalgia while creating hyper-targeted content. This video speaks to the brand’s biggest fans.
Questions create engagement. This Q&A format actively engages with followers by prompting responses in the comments. This is a seamless and positive way to drive up engagement and reach without being spammy.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
👦 Not just for kids! New data says that half of TikTok’s weekly users are 35+.
⌚ Sprout Social’s new report reveals 2024’s best posting times on social media.
🎙 Shopify’s VP of Growth Marketing, Morgan Brown, shares new insights on what it takes to drive meaningful growth and lead top-tier marketing teams.
📸 Instagram’s in-progress "Lately" feature could extend the lifespan of Stories beyond 24 hours.
💟 In a controversial and confusing move, X aims to make “Likes" private.
🤩 Creators rejoice! The launch of "TikTok Studio" gives the app’s influencers a new suite of promotional tools.
How to Pitch Influencers Without Getting Ghosted 👻
For brands eager to hire influencers, the pitching process can feel like a brick wall.
Because even brands with “creative” messages and “perfect” offers get ghosted.
Listen: reaching out to influencers isn’t as simple as shooting an email or DM. Personalizing your pitches might seem tedious but it’s totally worth the effort.
With this collection of real influencer pitches, you get a breakdown of:
📈 How to make your outreach efforts actually count
🚀 Where (and when) you should send your messages to creators
🗞 Custom pitch templates you can personalize to save serious time
😍 And more!
11 Influencer Marketing KPIs You Should Be Tracking 📈
If you’re a marketer in 2024, chances are you’re overwhelmed by metrics.
But, at the same time, you’re under increased pressure to “prove” every tactic and campaign without breaking a sweat.
Decoding your creators’ business impact is an uphill battle if you aren’t tracking the right metrics.
This new blog post digs into how to pick and prioritize performance data so you can…
🧠 Better understand your target audience
🎯 Hit your targets and KPIs
📊 Provide a clear-cut view of what positive ROI looks like
Get the full post here. 👈
See you again in two weeks for more Social Media news!