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- The Social Crumb. Issue 20
The Social Crumb. Issue 20
May is here! Ready to spring into this month’s biggest marketing headlines so far? ☀️
This week, we’ll cover:
🍅 Heinz's viral TikTok “trick”
🍪 The latest bite-sized social news
🔑 The key to picking the perfect products for influencers
😨 How to achieve stress-free influencer management
🌟 And more!
Let’s dive in.
This week’s edition is brought to you by MarketerHire - The leading network of pre-vetted, freelance marketers matched to your business needs.
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Heinz Squeezes 6+ Million Views Out of Their Own TikTok Hack 🌭
Comedic content consistently steals the show on TikTok.
The catch? Attempts at being funny can backfire for brands when they feel forced.
That’s why the best sources of humor for brand accounts are creators and fans.
This video from Heinz highlights how companies nail comedy content with creators. In a TikTok Stich with creator @Jordan_The_Stallion8, the brand is blown away by Jordan’s “hack” for pouring Heinz ketchup that they didn’t realize existed.
Earning 6+ million views in less than a week, hundreds of commenters were pleasantly surprised by the trick and the fact that the brand wasn’t even aware of it.
Why We ❤️ This:
The brand has a good sense of humor. Sure, Heinz could have acted like they knew about this hack all along. The fact that they didn’t is what makes the video work (and also what drives most of the discussion in the comments).
This video is a shining example of “edutainment.” It’s well-documented that TikTok’s audience loves learning new lifehacks. This squeezing technique is easy for creators to test for themselves and create videos about, too.
The Stitch feature is simple but effective. #Stitches are a proven way for brands to hook viewers through collaborative content. This lets brands piggyback on creators’ audiences and promote products naturally.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
💰 Amazon, Apple and Oracle emerge as top buyers in TikTok’s rumored sale.
📈 New data suggests that Threads is surging past X in daily active users.
🛒 TikTok reveals that the app onboarded 6+ million Shop sellers last year.
🤳 IG’s latest algorithm update puts small creators and original content first.
📱 TikTok’s CEO urges users to create videos about the app’s positive impact on their lives.
📊 Report alert! Travel, beauty and fitness influencers saw the highest engagement rates across all industries last year.
Why Product Choice is Make-or-Break for Brands Working with Influencers 📦
So many brands expect influencers to be miracle workers.
But those creators can’t promote you without the right products in their hands.
This is especially true for brands shipping items to hundreds and thousands of creators through seeding campaigns. Poor product choice is a recipe for a low posting rate and time wasted.
Not sure what makes a “good” influencer product? We’ve got you covered!
Join us for our next live webinar where you’ll learn:
💎 How to make your influencer seeding kits more enticing to creators
🤳 What the best products for creators have in common
📦 Examples of brands earning great content by nailing their product choices
😍 And more!
How to Achieve Stress-Free Influencer Management (in <5 Minutes) ⌛
Creators know exactly how valuable they are to modern marketers.
And so they’re right to expect more from the companies they collaborate with.
That’s why building strong relationships with influencers is a top priority for brands. Improving influencer relations results in better content and longer-term partnerships.
But giving your full attention to 100s of creators is a recipe for burnout.
In our latest blog post, we explore ways to improve influencer management that involve working smarter (and not harder). You’ll learn low-hanging strategies for:
💬 Clearer communication
📦 Smarter product choices
🤖 Automating tedious tasks
🤝 Making repeat collabs easier
❤️ Building a connection with creators
You can read the full post here! 👈
See you again in two weeks for more Social Media news!