August already? Hopefully, your Q3 is heating up. ☀️

This week we’ll cover:

🍪 The latest bite-sized social updates

🧽 A winning TikTok post from Scrub Daddy

👯‍♀️ Tips on TikTok Whitelisting

✨ And more!

Let’s dive in.

Scrub Daddy Drives TikTok Engagement with CapCut Memes🧽

CapCut templates are all the rage on TikTok and their momentum doesn’t seem to be slowing down.

The versatility of the video editing app has led brands and creators alike to get creative, make their own memes and hop on new trends.

Scrub Daddy is known for their unfiltered content and off-the-wall humor. This post featuring a Tim Robinson clip doesn’t disappoint.

Why We ❤️ This:

• The TikTok community loves humor and ‘unhinged’ content. Brands that lean into comedy build an authentic connection with their audiences and foster trust.

• The post saw high engagement with 265.6K views and 23.6K likes. Excited commenters admitted things like, “your marketing worked I now have 3 scrub daddy products.”

• The CapCut template is versatile! This post should serve as inspiration for brands to hop on trends and throw some humor into their TikTok content.

Check out the full video here!

Snack-Sized Social News 🥨

• Threads sees significant decline in usage, but opportunity to compete with Twitter remains. 📉

• TikTok plans to jump on the text-based post bandwagon with new written format features. ✍️

• X (aka Twitter) announces ad revenue sharing program for select creators.

• Meta adds new ‘Following’ feed to Threads, a key update for the Twitter clone.

Linktree adds new features allowing users to integrate their Threads profile.

Social Assistance 😇

Ever thought about using an assistant to help with your social media marketing? CARET brought on an Expert Marketing Assistant named Kris.

“Kris has greatly helped the CARET team with a wide variety of tasks; some include:

- Social media scheduling and posting: Kris has been very helpful in scheduling posts on our various social media platforms. She also excels in social media caption selections that she provides to our executive leadership team.

- Email design and deployment: Kris had done a great job with sending out CARET emails to our customers and prospects.

- Data clean up: This was a huge lift! Kris helped organize our data in Salesforce by verifying crucial information about our customers and logging it into a sheet that will be imported into our database.

She is very organized, efficient and is great at communicating with me when she has questions.”

If you’re looking for marketing help, try an Expert Assistant.

TikTok Whitelisting: How to White Label Creator Content on TikTok 👯‍♀️

It’s no secret that TikTok creators boost ad engagement and performance. Shoppers rely on influencer recommendations to find products and make purchases.

But what if there was a way to take a viral creator video and run it as an ad the very next day?

Enter: TikTok whitelisting

This post explains how to turn creator videos into top-tier ads via whitelisting, as well as:

• Examples of TikTok creator ads in action

• Brand and creator requirements for whitelisting on TikTok

• How to white label TikTok content step-by-step

Check out the full post here!

Upcoming LIVE Webinar: Scaling Your Influencer Marketing for Hundreds of Collabs

Can’t get enough influencer content? Get expert insights on scaling influencer content, boosting social SEO and driving creator re-engagement during our next live webinar — happening Wednesday, August 16 at 1PM EDT. Register to learn:

• Best practices for increasing influencer content generation

• Strategies to boost your brand’s social search ranking with a high volume of creator posts

• Why using creator content across multiple channels supports the buyer's journey

• And more!

Click here to register now.

That’s all for this week, we’ll see you in 2 weeks for some more tasty morsels of social media news!