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- The Social Crumb. Issue 19
The Social Crumb. Issue 19
April is in full swing! Have you had a chance to spring-clean your inbox yet? 😬
This week, we’ll cover:
🧼 #CleanTok’s latest viral obsession
🍪 The latest bite-sized social news
✨ How to pick the perfect products for influencers
🤖 Influencer management meets automation
🌟 And more!
Let’s dive in.
This week’s edition is brought to you by MarketerHire - The leading network of pre-vetted, freelance marketers matched to your business needs.
Want to connect with the best marketing talent, fast? Schedule a consultation.
Making Messes is Hoover’s Secret to 8+ Million Views for This Viral TikTok 🧼
You can’t always predict the types of products that go viral on TikTok.
Sure, the platform is synonymous with flashy cosmetics and quirky Amazon finds.
The reality? “Boring” products are often the ones that really pop off on the platform.
Some CPG brands have found a winning formula with content that feels like something from a traditional TV commercial but with a TikTok-flavored twist.
This video from Hoover is a textbook example of an “ordinary” product with viral potential. Check out how the brand promotes its cordless spot cleaner by piggybacking on “oddly satisfying” content and trending TikTok music.
Looks like the 2024 version of one of those “as-seen-on-TV” ads from the ‘90s, right?
The video’s 8 million views speaks for itself. Not to mention all the commenters eager to rescue their messy couches from their kids with Hoovers’ products.
Why We ❤️ This:
The video’s format is simple. Note how the video is only eight seconds long! The format engages viewers with a before-and-after hook coupled with a catchy TikTok tune. Brands don’t always need blockbuster productions and this video proves it.
This is social selling done right. Consider how Hoover has translated their video views into thousands of sales on TikTok Shop. Sure, this TikTok is entertaining but it’s also a super effective showcase of the brand’s products.
The brand continues to repeat the format. This isn’t just a one-off! Hoover has been making these before-and-after videos for seasonal content and other announcements for a while now. If you’ve struck gold with a content format, it makes perfect sense to repeat it. Work smarter, not harder.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
🔗 In a surprising move, TikTok is testing external links on organic videos.
🤖 Looks like Meta is trying to make AI influencers a reality with a new feature allowing users to create chatbots of themselves.
📈 Report alert! Despite its doubters, TikTok Shop’s popularity among consumers continues to rise.
🔎 Can Threads complete with X as social media’s go-to news source? The app is testing new features including real-time search filters to make happen.
⬆️ TikTok is upgrading its Promote feature to help brands run mobile-first ads faster.
📝 Looking at potential hires on LinkedIn? Here’s a breakdown of 2024’s most in-demand employee skills that managers should look out for.
Why Product Choice is Make-or-Break for Seeding Campaigns 🌱
So many brands expect influencers to be miracle workers.
And sure, there are creators out there for just about any industry you can imagine.
But those creators can’t promote you without the right products in their hands.
This is especially true for brands shipping 100s of items to creators through seeding campaigns. Poor product choice is a recipe for a low posting rate and time wasted.
Not sure what makes a “good” influencer product? We’ve got you covered!
Join us for our next live webinar where you’ll learn:
💎 How to make your influencer seeding kits more enticing to creators
🤳 What the best products for creators have in common
📦 Examples of brands earning great content by nailing their product choices
😍 And more!
Hiring for an Influencer Manager? Set them Up for Success with These Tools 🔧
Thinking about hiring an influencer manager?
You’re not alone! 63% of brands plan to scale their influencer collabs in 2024.
Which means all of the moving parts of your campaigns will scale too:
📦 Fulfillment and shipping
❤️ Influencer relations
✉️ Outreach and communication
📊 Reporting and analytics
Help your new hire work smarter, not harder with these influencer marketing automation tools!
You can read the full post here. 👈
See you again in two weeks for more Social Media news!