Keeping up with the latest TikTok drama? 👀 This week, we’ll cover:

👠 Crocs’ casually viral video

🍪 The latest bite-sized social news

🔎 Why 2024 is the year of social SEO

🤳 The best Spark Ads we’ve seen recently

🌟 And more!

Let’s dive in.

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High-Heel Crocs: Yay or Nay? Brand “Accidentally” Drops a Viral Video🐊

Reality check: TikTok engagement isn’t guaranteed.

Even if your brand is a household name with worldwide reach. The bigger the company, the more creativity that’s required to make your videos less “corporate.”

That’s why the best brands on TikTok rely so much on lo-fi content.

This video from Crocs highlights how even brands with blockbuster budgets use unpolished smartphone content to reach customers.

The brand hopped on the “Oh no, I dropped my wallet” trend as a tongue-in-cheek way to show off a pair of high-heeled Crocs. 

Earning 3.3 million views and 170,000+ “Likes,” the video resulted in intense (and hilarious!) debate between followers over whether the shoes were “it” or not.

Why We ❤️ This:

• The brand piggybacks on the right trend at the right time. We can’t help but cringe when brands try to force themselves into memes that make no sense. However, Crocs clearly understood the assignment here! This trend not only ties directly back to their products but also reflects their audience.
  

• This doesn't feel like a branded video at a glance. This video knocks it out of the park because it looks so “low-quality.” While this TikTok is promotional, it’s also playful and self-aware. This highlights how brands seamlessly sell products on TikTok without traditional “commercial” content.

• This video got people talking! The countless comments debating the Crocs did this video a big favor. Conversations and comments not only build a sense of community for brands but are also like candy to the TikTok algorithm.

Check out the full video here! 👈

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Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop:

• 🕑 Despite all the rumors, TikTok’s time isn’t up! Experts predict that it could be months before the Senate addresses the “ban” bill.

• 💸 Not to be outdone by TikTok Shop, IG introduces new promo code ads.

• 👉 Yes, Facebook is updating its “poking” feature. Is it 2024 or 2004?

• 🔎 Instagram steps up its social search features with revamped hashtag discovery results.

• 📊New data on what causes consumers to unfollow and block brands on social media. The top offender? Clickbait!

Why Ranking for Social Media Keywords Matters 📈

Fact: 64% of Gen Z turn to TikTok over Google to discover new products.

All while social apps continue to snag traffic away from both Google and Amazon.

That's why we're begging brands not to ignore social search in 2024. Outranking your competitors and targeting keywords are key to staying on shoppers' radars.

And so we’re hosting a deep dive into all things social SEO for B2C brands!

In this live webinar, you’ll learn:

⌨️How to find the right social media keywords for your brand

👀 Proven content types to boost your visibility about competitors

🔍 Examples of how brands are ranking in social search right now

😍 And more!

Register here to save your virtual seat. 👈

What Makes a TikTok Spark Ad “Good?” ✨

Chances are Spark Ads have taken over your TikTok feed.

That’s because they work. Like, really well.

But creator ads aren't a cheat code for boosting paid performance by default!

Brands need to be mindful of the types of videos they Spark. It’s a balance between what’s most likely to be a hit with your audience and the TikTok algorithm.

Choosing with confidence means knowing what makes a "good" Spark ad. Brands need all the inspiration they can get to fine-tune their campaigns.

Check out our new blog post that provides that exact inspo!

Here’s what you’ll learn:

• The subtle details that take a Spark Ad from “so-so” to “must-see”

• Actionable advice based on 7 of the best Spark Ads we’ve seen recently

• What top-performing TikTok ads have in common across industries

You can read the full post here. 👈

See you again in two weeks for more Social Media news!