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- The Social Crumb. Issue 16
The Social Crumb. Issue 16
Marketing March madness is here as we count down to the close of Q1! ⏱️
This week, we’ll cover:
👩🦱 How Bounce Curl handled their viral moment
🍪 The latest bite-sized social news
🔎 How to rank on social search in 2024
🌱 Why product seeding still works
🌟 And more!
Let’s dive in.
Bounce Curl Bounces Back After Viral Brush Sells Out 👩🦱
Going viral is like the holy grail for brands on TikTok.
But how many brands are actually prepared when their big moment happens?
Because if you can’t deal with demand or keep your momentum going, going viral can feel more like a curse than a blessing.
This video from Bouncecurl is a great example of how brands stay cool under pressure. The company was overwhelmed when its Define brush blew up last month.
The solution? The brand’s CEO filmed an update in the company’s warehouse, reassuring customers that orders were on the way.
The video got over 500,000 views and glowing comments from eager customers!
Why We ❤️ This:
The brand makes a genuine human connection. Letting customers know you care doesn’t have to be rocket science. Showing off both herself and her family, Bouncecurl’s CEO reminds viewers of the people behind the brand.
The video takes viewers behind the scenes. Much like day-in-the-life videos can be super compelling for creators, the same rings true for brands.
The video is simple but sincere. Personality over product value! Without complex edits or even music, this video accomplishes exactly what it needs to do in under 15 seconds.
Check out the full video here! 👈
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Social news moves fast. Here are a few headlines to keep you in the loop:
Deja vu? TikTok pushes back against a renewed call for a “ban” in the US. 🤔
Say goodbye to typo anxiety! Instagram introduces a 15-minute window for users to edit their DMs. 👋
New data says that brands (but not creators!) are seeing a dip in TikTok engagement. 📉
Meta is developing a new AI model to power its video recommendations across IG Reels and Facebook. 🤖
🤑TikTok might be putting their money where their mouth is. The app claims its revamped creator fund has increased its revenue by over 250%.
Fact: 64% of Gen Z turn to TikTok over Google to discover new products.
All while social apps continue to snag traffic away from both Google and Amazon.
That's why we're begging brands not to ignore social search in 2024. Outranking your competitors and targeting keywords are key to staying on shoppers' radars.
And so we’re hosting a deep dive into all things social SEO for B2C brands!
In this live webinar, you’ll learn:
⌨️How to find the right social media keywords for your brand
👀 Proven content types to boost your visibility about competitors
🔍 Examples of how brands are ranking in social search right now
😍 And more!
Register here to save your virtual seat! 👈
Does Product Seeding Still Work? Spoilers: Yes! 📦
Despite popular belief, sending products to influencers can result in great content.
But not if you’re shipping products at random and praying for posts from creators.
We talk to brands that send 1000s of products to influencers regularly.
And brands that succeed with seeding have one thing in common: a strategy!
Our latest blog post breaks down why product seeding is as effective as ever.
Here’s what you’ll learn:
Why product seeding is seeing a revival among B2C brands
The biggest benefits of influencer seeding that brands overlook
The most common reasons seeding campaigns fail (and how to fix them)
You can read the full post here. 👈
See you again in two weeks for more Social Media news!