The Social Crumb. Issue 14

February 14, 2024

TikTok is like a box of chocolates — you never know what you’re gonna get. 🍫

This week, we’ll cover:

🎥 Doritos’ take on the viral “Of course” trend

🍪 The latest bite-sized social news

📈 How to turn TikTok into your next big marketing channel

💡 60 fresh short-form video ideas to try

✨ And more!

Let’s dive in.

Check How Doritos Chips Into This Viral TikTok Trend 🎥

Staying on top of trends is an expectation for brands on TikTok.

And doing so can be tricky when there’s something new on the #FYP daily.

Brands have to choose carefully when making memes or “trendy” videos.

But Doritos totally nailed it with this viral video taking on the “Of course” trend.

If you’re not familiar, the premise is simple. Creators fill in the blanks (“I’m a [x], of course I [y]!”) to poke fun at their quirks.

This highlights how brands hop on trends and show off their personalities with behind-the-scenes content. Doing both is a recipe for TikTok engagement.

Why We ❤️ This:

  • The brand gets in on the trend without feeling forced. Not every meme or viral format is appropriate for brands. The video feels authentic because the brand understood the assignment (and the trend itself).

  • Consumers love behind-the-scenes content! Any chance you get to take viewers behind the curtain and humanize your brand is a win. This is especially true in the case of a major brand like Doritos.

  • The lo-fi format is easy to replicate. For the engagement this trend sees, the format is a no-brainer. Any brand can adapt this format without having to worry about production value.

Check out the full video here! 👈

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Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop:

How to Drive Sales with TikTok in 2024 🤩

Be honest: is your TikTok strategy turning out the way you’d hoped?

If not, you’re 100% not alone. Even brands that “get’ TikTok struggle with the app.

Here are some questions brands ask us all the time:

  • “Can we actually use TikTok to drive sales?”

  • “Why do we keep getting buried by the algorithm?”

  • “How often should we post?”

  • “Is it worth it to invest in Spark Ads?”

Well, we’ve revamped our most popular webinar of all time to answer all of the above! Join us tomorrow at 1 PM ET as we share expert TikTok tactics for 2024.

Here’s a sneak peek at what you’ll learn:

  • Dos and don’ts of posting on TikTok as a brand

  • How to create content that influences shoppers to take action

  • Why brands are going all-in on TikTok Spark Ads

  • The latest TikTok marketing trends to grow your account

Ready to make TikTok one of your top-performing marketing channels in 2024?

Click here to save your virtual seat! 👈

60 TikTok and Instagram Video Ideas That Audiences (and Algorithms!) Love ♥️

Scrambling for fresh content ideas?

Consistently publishing new engaging content is exhausting. That said, the ride never ends for social marketers!

We totally understand the struggle, though. That’s why we gathered 60 short-form video ideas so you can stress less about your next post.

This free eBook is packed with post inspiration to help you ramp up brand awareness with short-form videos via TikTok and Reels.

Here’s what’s inside:

  • 60 low-to-no-edit video ideas for brands of all shapes and sizes

  • Real examples of these videos in action (and tips for adapting them)

  • Versatile video formats that are fair game for both TikTok and Reels

Download your free copy here! 👈

See you again in two weeks for more Social Media news!