The Social Crumb. Issue 13

January 31, 2024

Just a month into 2024 and so much has already happened! Did you see TikTok’s latest test? 👀

This week, we’ll cover:

🎤 Rare Beauty’s viral street interview

🍪 The latest bite-sized social news

📈 How brands on TikTok drive record-setting sales

🤫 The secrets to running Spark Ads like a pro

✨ And more!

Let’s dive in.

#PerfumeTok is Loving Rare Beauty’s Raw Customer Reactions😍

Raw reactions from real people are the bread and butter of brands on TikTok.

Unboxings. Taste tests. Try-ons and hauls. 

You see these videos so often on your #FYP because they’re so reliable.

Rare Beauty has found a winning formula on TikTok with their ongoing street interview series. This video is a perfect example of reaction content done well.

Collecting customer feedback on the spot, the unscripted responses to Rare’s new fragrance mist speak for themselves. This applies to customers on the street and commenters alike:

  • Ooh I need to try it! 🥰is it available yet?

  • OKAYYY I NEED THIS RN 💗😻

  • Never heard more honest answers 🤝THE BEST

Why We ❤️ This:

  • Everyday consumers are influencers. No celebrities in sight here. Sure, “big” collabs can result in exposure. But it’s everyday consumers that build the trust that drives a purchase.

  • High engagement, lo-fi content. Engaging your audiences doesn’t have to involve a massive production. Authentic, lo-fi videos are what shines on TikTok. This video is proof of that.

  • The format is simple and easy for brands to adapt. Rare continues to repeat this format with success for a reason. Any brand with a physical product could try this format. A smartphone and unfiltered feedback is all you need.

Check out the full video here! 👈

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Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop:

How to Drive Sales with TikTok in 2024 🤩

TikTok’s reported $10+ billion in consumer spending last year speaks for itself.

But we still get asked all the time: “How do brands actually drive sales on TikTok?”

And it’s a fair question! The app and its monetization features are always evolving.

The good news? Brands have more opportunities than ever to turn TikTok into a reliable revenue channel. Granted you know the strategies to make it happen.

Our most popular webinar ever is back to help you do business on TikTok in 2024!

Here’s a sneak peek at what you’ll learn:

  • Dos and don’ts of posting on TikTok as a brand

  • How to create content that influences shoppers to take action

  • Why brands are going all-in on TikTok Spark Ads

  • The latest TikTok marketing trends to grow your account

If ramping up your TikTok presence is a priority this year, you won’t want to miss it!

Click here to save your virtual seat! 👈

How to Run TikTok Spark Ads the Right Way🌟

Fact: Spark Ads earn 142% higher engagement than traditional TikTok ads.

Your #FYP feed is probably flooded with them and you may not even notice.

But that’s exactly the point!

More brands are prioritizing TikTok creator ads because they feel so authentic. Not to mention they maximize your influencer content and help you reach relevant shoppers faster.

Our latest blog post digs into all things Spark Ads and how to optimize them.

Get the rundown on:

  • The key differences between Spark Ads and non-Spark Ads

  • A 60-second “how-to” on how to set up a campaign from scratch

  • Expert tips for running solid Spark ads (even if it’s your first time)

Check out the full post here! 👈

See you again in two weeks for more Social Media news!