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- The Social Crumb. Issue 12
The Social Crumb. Issue 12
Kicking off Q1! Time to put those growth plans into action. 📈
This week, we’ll cover:
🌟 Sol de Janeiro’s viral creator repost
🍪 The latest bite-sized social news
👀 A faster way to scale TikTok Spark Ads
✨ And more!
Let’s dive in.
Sol de Janeiro’s Body Butter Goes Viral with a Variety of Creators 🌟
Real people, real products, and real results.
For brands, ticking these three boxes in your videos is key to winning social shoppers.
The boom of brands like Sol De Janeiro speaks for itself. Their TikTok strategy is powered by influencers of all sizes. Micro, macro, and everything in between.
Check out the brand’s blitz of creators promoting their Delicia Dench Body Butter. Millions of views. 1000s of comments and saves. This post is a stellar example.
Casual and off-the-cuff, this video highlights how to tap into the power of UGC.
Why We ❤️ This:
The creator sums up the product beautifully. Texture, packaging, and key ingredients — We learn everything we need to know in ~30 secs. Bite-sized videos are perfect for educating shoppers ASAP.
Social proof is the star of the show. Remember: “Show, don’t tell.” The massive collection of the brand’s products in the background is a nice touch, too.
The brand supplements this video with more creator content. There’s so much potential in any given piece of UGC. The brand’s high engagement and variety of creators go hand in hand.
Check out the full video here! 👈
One of MarketerHire’s top expert Social Media Marketers will hop on a 30-minute call with you and your team to review your social media strategy and provide you specific ways you can improve immediately.
Schedule your consultation HERE and use referral code CRUMB. There is limited supply of audits and available on a first-come, first-served basis.
MarketerHire features the top 3% of marketing talent with experience from companies like Netflix, Hello Fresh, Lyft, and more.
Social news moves fast. Here are a few headlines to keep you in the loop:
Get your bag! Social media is on track to be a $1.5 trillion industry as demand for marketers grows. 🤑
TikTok introduces a new partner program for better ad attribution. 📊
Google's cookieless “future” isn’t so far off anymore. Are you prepared? 🍪
Digital marketing 🤝brick-and-mortar. Instacart is testing smart cart ads to engage shoppers browsing in-store. 🛒
Meta announces the removal of a few granular ad targeting features. 🎯
LIVE Demo | Instant TikTok Spark Ads Codes 👀
Spark Ads have become the go-to format for top-tier TikTok promotions.
But setting them up at scale is easier said than done. Many brands struggle with:
💰 Back-and-forth negotiation with creators
🕝 Waiting forever to receive their codes
🤔 Earning enough fresh ad creatives to test
That’s why we’re excited to announce our new tool that automates the process!
Our Instant Spark Ad Codes feature is built to benefit brands and creators alike with:
💸 Upfront pricing provided by creators (no more negotiations!)
🌟 All of your Spark Ad Codes delivered in just two clicks
🙌 Faster, hands-off collabs between brands and creators
Want to learn more? Tune in to our LIVE 15-minute demo tomorrow at 1 PM ET.
Seats are filling up fast, so reserve yours today! 👈
The Ultimate TikTok Blueprint + Planner for Brands 🎥
Building a TikTok content strategy isn’t easy for brands.
Especially if you’re trying to generate new ideas and videos from scratch.
With ever-changing trends and features on the app, it’s so easy to get overwhelmed. That’s why sticking to an organized, step-by-step game plan beats winging it.
Stop scrambling for video ideas and start taking your account to the next level with this TikTok Content Blueprint for Brands.
Here’s what’s inside:
Tools to map out your TikTok goals, video ideas, and engagement strategy
Planner + printables for a content schedule you can actually stick to
TikTok tips and checklists to streamline your brand’s creative process
Get your free blueprint here! 👈
See you again in two weeks for more Social Media news!