The Social Crumb. Issue 11

January 03, 2024

Happy New Year! 🌟 Time to gear up for 2024 😎

This week, we’ll cover:

💄 e.l.f’s New TikTok Trend-Inspired Product Launch

🍪 The latest bite-sized social news

🌷 8 Influencer Product Seeding Strategies That Actually Work

✨ And more!

Let’s dive in.

e.l.f. Drops New Product Inspired by a Viral Makeup Hack 💄

TikTok trends can be a goldmine for brands that jump on them at the right time.

And this post from e.l.f. takes ‘hopping on a trend’ to the next level.

The cosmetics company rode the wave of a viral makeup hack to inspire its latest product launch marketing.

If you’re not on BeautyTok, we’ll catch you up — makeup gurus mix powdered blush with concealer, and voilà! Out comes a handy new liquid blush.

e.l.f saw the hype of the trend and decided to create their version of the blush-concealer concoction with a new product launch.

Why We ❤️ This:

  • The product proves e.l.f is in tune with its audience. Keeping up with fresh beauty trends shows the brand listens to their customers and ensures their products stay relevant.

  • The brand capitalized on the trend’s virality. Aligning a product launch with a trending concept builds awareness and demand based on momentum that already exists.

  • The brand actually interacts with commenters. Taking the time to reply to comments builds trust and gives the TikTok algorithm more juice. A win-win!

Check out the full video here! 👈

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Schedule your consultation HERE and use referral code CRUMB. There is limited supply of audits and available on a first-come, first-served basis.

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Snack-Sized Social News 🥨

Social news moves fast. Here are a few headlines to keep you in the loop:

Here’s How to Maximize Influencer ROI in 2024

Brands that’ll see the highest influencer ROI in 2024 have one thing in common — an optimized allowlisting strategy.

Weaving influencer content into ads is a proven way to drive ROAS. And now’s the perfect time to fine-tune your allowlisting tactics so you can reap the rewards without having to wait.

Join us for our next live webinar and learn how to turn your creator content into a performance marketing channel that drives results all year long.

Learn:

  • Best practices for using influencer content in branded ads

  • How to pick an allowlisting method that makes sense for your brand

  • How to optimize IG Partnership Ads, TikTok Spark Ads, and more

Seats are filling up fast so reserve yours today! 👈

8 Influencer Product Seeding Strategies That Actually Work 🌷

Product seeding is an effective way for brands of all shapes and sizes to boost word-of-mouth.

Beauty. Food. Fashion. Tech. You name it!

But no matter your industry, the goal of influencer seeding is the same:

Get creators to review your products enthusiastically and authentically.

Having worked with thousands of influencers, we know a thing or two about running successful seeding campaigns.

In this post, we break down 8 proven strategies to help you use product seeding to:

  • Boost your brand awareness and share of voice on social media

  • Source valuable product reviews and honest feedback from real people

  • Earn user-generated content to promote your brand

Check out the full post here!

See you again in two weeks for more Social Media news!