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- The Social Crumb. Issue 10
The Social Crumb. Issue 10
December is here! Your holiday campaign plans are all wrapped up, right? 🎅
This week, we’ll cover:
🎁 Morphe’s rapid-fire Reel for last-minute shoppers
🍪 The latest bite-sized social news
💄 How beauty brands are beating their biggest challenges
✨ And more!
Let’s dive in.
Morphe Rapid-Fire Reel for Last-Minute Holiday Shoppers 🎁
Holiday campaigns might be winding down for marketers.
But shoppers are another story entirely (Be honest, is your holiday shopping done?).
Short-form gift guides are a great way for brands to highlight product recs for the season. This Reel from Morphe is an awesome of what we’re talking about.
The video features creator @meganmauk outlining her makeup routine with Morphe products. Part gift guide, part beauty tutorial. Simple but effective!
Oh, and we loved all the love from commenters about Megan’s Morphe recs:
Must have these babies 😍
The foaming face primer omg I need
Those would be amazing gifts!! 🔥
I need all of this 😍
Why We ❤️ This:
The video spotlights authentic creator content. Creators showing off products in action is valuable during the high-stakes holiday season.
The video caters to procrastinators. The simple gift guide angle targets those last-minute shoppers looking for thoughtful gift ideas. Given that social media is ideal for impulse buys, Reels is a prime place for this type of promo.
The post doesn’t feel sales-y. The video steers clear of any sort of hard sell. The creator’s genuine excitement and love for the products say it all.
Check out the full Reel here! 👈
Elizabeta is always in high demand on our platform, with glowing client reviews across all of her clients. Elizabeta has bandwidth for full-time and fractional engagements (10 to 40 hours/week) and we are booking interviews with her on a first-come, first-served basis. Her work has driven impressive results, such as:
For one company, she increased the engagement rate on LinkedIn by 65% within 6 months, increased impressions by almost 80%, and increased followers by close to 30% within 6 months via organic tactics.
For another client on Twitter, she achieved a follower count increase of 37% within three months, an impression count increase of around 38%, and an engagement rate increase of close to 80% within three months.
Hire Elizabeta via MarketerHire.
Social news moves fast. Here are a few headlines to keep you in the loop:
Communication breakdown? Meta ends cross-messaging between Facebook and Instagram. 💬
Data alert! New research reveals how Gen Z researches new brands. Spoilers: the results might surprise you). 👀
TikTok expands further into entertainment with new Artist accounts. 🎨
Meta sheds light on maximizing post-holiday promos in this Q5 guide. 🎄
TikTok’s annual “What’s Next?” report digs into key trends for 2024. 📈
Who wins in a social shopping showdown between TikTok and IG?
How Marketers Can Get More Out of Influencer Collabs with Allowlisting
This was a massive year for influencer marketing.
And based on recent trends, 2024 looks even more promising!
But as more brands invest in creators, the pressure for marketers to prove ROI grows.
Thankfully, weaving influencer content into ads is a proven way to boost ROAS. Now’s the perfect time to nail down your allowlisting strategy to optimize those ads in Q1.
Tune in to our next live webinar that covers how to turn your creator content into a consistent performance marketing channel through allowlisting.
Register to Learn:
Best practices for using influencer content in branded ads
How to pick an allowlisting method that makes sense for your brand
How to optimize IG Partnership Ads, TikTok Spark Ads and more
Seats are filling up fast so reserve yours today! 👈
Why Influencer Software is Make-or-Break for Modern Beauty Brands
Beauty brands are living proof of why always-on influencer marketing is so effective.
Sure, giants like Glossiers and Drunk Elephant make creator campaigns look easy.
But earning 100s of creator posts per month doesn’t happen by accident.
Standing out is a tall order in a fiercely competitive cosmetics space. Especially when you’re playing catch-up against companies who’ve been doing collabs for years.
It’s not all gloom and doom, though! We’ve seen firsthand how beauty brands break through the noise with the right marketing stack. Our latest blog post digs into how.
Get the rundown on:
3 big challenges facing modern beauty brands (and how to beat them)
How to automate the time-consuming tasks that keep you from scaling
Why an always-on strategy is key to long-term customer retention
Check out the full post here!
See you again in two weeks for more Social Media news!