Social media moves fast. To help you keep up, MarketerHire is teaming up with Statusphere to bring you The Social Crumb - (noun): a newsletter dedicated to bite-sized social media news and updates, delivered to your inbox twice a month.

Follow for breaking news – like new features and emerging social apps – plus the latest social media insights and tips to help improve your social strategy.

Without further ado, enjoy our first edition! 🎉

Sephora Uses Memes to Grow Engagement on Threads 🕶

It’s only been two weeks since the launch of Instagram Threads, but that hasn’t stopped brands from rightfully trying to cement themselves on the platform.

With no ads, algorithmic insights, or user data (yet), marketers are leaning heavily into humor to get their followers engaged.

Like this Threads post from Sephora that creatively takes a “select all images” CAPTCHA and turns it into a meme featuring a few of their products.

Why We ❤️ This:

• The brand leans into humor that resonates with its audience. Threads is the perfect platform for sharing low-edit memes and off-the-cuff text posts that humanize your brand.

• The post saw great engagement, earning 750+ likes and 34 replies. Commenters were excited and appreciated the brand’s creativity.

• As we navigate Threads' early days, marketers are on the hunt for post inspo. Product-related memes seem to be a fan favorite!

Snack-Sized Social News 🥨

• Facebook triples down on video content with new discovery and editing features for Reels. 🎥

• Threads continue to soar, gaining one-fifth of the weekly active user base of Twitter. 🐥

• Are you caught up on the four key trends marketers are focusing on in the second half of 2023? 🧠

• A look inside American Eagle’s Threads strategy that drove 150K followers within a week of joining. 📈

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TikTok SEO: Five Ways to Rank for Search Terms 🔍

According to a Google exec, nearly half of Gen Zers are turning to TikTok for their search queries.

Likewise, 61% of TikTokers actively use the platform for product research.

In this blog post, you’ll get a TikTok SEO crash course with key insights on:

• The inner workings of TikTok search (ex: keywords, hashtags, content discovery)

• Low-hanging ways for brands to help their videos rank

• Why marketers should pay attention to TikTok search trends

Check out the full post here!

Live Webinar Happening Tomorrow: TikTok vs Reels 💰

There’s no shortage of brands crushing it with TikTok and Instagram Reels. Uncover your brand’s most successful TikTok and Reels strategies during this live webinar—happening Thursday, July 20 at 1 PM EDT. Register for:

• Actionable tactics brands can use to supercharge their social content

• Expert advice for improving engagement, sales and social SEO

• The latest trends (with real brand examples)

• Key platform features and best practices

• And more!

Click here to register now.

That’s all for this week, we’ll see you in 2 weeks for some more tasty morsels of social media news!